Recently I wrote about Future Self and Present Self in my post “Which Fundraiser is Doing The Talking and Which is Doing the Walking.”
In summary, each of us has two selves inside us all the time. Future Self is all about “what I’m gonna do” and Present Self gets stuck with whatever Future Self signed us up for… like fundraising. (Often Present Self rebels and refuses to go along with it. Sound like a team captain you know?)
So, how do you get Present Self to buy into fundraising? In situations other than of fundraising, a commitment strategy can help get everyone on board. Examples of commitment strategies:
- (Avoid drinking) Don’t drive past the liquor store
- (Avoid eating) Lock up ice cream
- (Avoid spending) Cut up credit card
My grand plan was to have a handy bulleted list of commitment devices for Future Self Fundraisers to help their Present selves keep their promise, but it turned out to be harder than I thought. Ideas?
My best shot at commitment devices for volunteer fundraisers:
- Keep the mission front and center to remind Present Self of the warm and fuzzy feeling Future Self had when she signed up for this gig.
- Apply personal leverage through relationships – like making sure Present Self gets a personal thank you from someone positively affected by some action of our sweet Future Self.
- Inject public humiliation – OK, that might not be great for retention, but fun to think about. Present Self doesn’t want to look like a schmuck.
- Put the potential for rewards and recognition in front of the fundraiser again and again. Everyone likes goodies and recognition.
- Get Future Self to recruit someone else upon signup – peer pressure.
What ideas do you have to more closely connect the fundraiser’s Future Self with his/her Present Self? I would love to know!